In today鈥檚 ApplyInsights, I鈥檓 looking at the most popular post-secondary field of study for international students coming to Canada: business and commerce. Business and commerce programs have always been attractive to international students, but their popularity has exploded in recent years.
For the first time, I鈥檒l be sharing study permit data that captures the full 2020 year.1 This data provides a clearer picture of how the COVID-19 pandemic has shifted program study trends. It also shows which schools have been better able to capture the growing online student market.
Here鈥檚 what this blog post will cover:
- New Canadian study permits issued by field of study for 2020
- Trends in the number of Canadian study permits issued for business programs between 2017 and 2020
- A list of the 10 most popular colleges and universities for business studies in 2019 and 2020
- My thoughts about international students and the global startup economy
Let鈥檚 start by looking at just how popular Canadian business programs are for international students.
Study Program Market Share
The pandemic has caused lower international enrollment for all Canadian institutions as students put off their study plans. Study permits across all fields of study declined by 74.5% from 2019 to 2020. But despite the pandemic, field of study popularity trends remained relatively consistent between 2017 and 2020.
The table below shows the market share of new study permits issued by field of study between 2017 and 2020:
| Field of Study | 2017 | 2018 | 2019 | 2020 | Change 2017鈥�2020 |
|---|---|---|---|---|---|
| Applied and General Science | 16.1% | 15.0% | 13.7% | 10.9% | -5.2% |
| Arts, Fine Arts, Humanities, and Social Sciences | 10.8% | 10.1% | 9.9% | 8.4% | -2.4% |
| Business, Commerce, and Marketing | 22.7% | 25.0% | 27.8% | 30.0% | +7.3% |
| Computing and IT | 12.3% | 12.3% | 13.0% | 14.7% | +2.4% |
| ESL and FSL | 11.5% | 10.4% | 8.1% | 6.5% | -5.0% |
| Hospitality and Tourism | 3.6% | 3.9% | 3.7% | 3.7% | +0.1% |
| Medical, Biomedical, and Health Sciences | 6.2% | 6.4% | 6.6% | 7.8% | +1.4% |
| Trades and Vocational | 1.0% | 1.1% | 1.2% | 2.4% | +1.4% |
| Other2 | 15.7% | 15.8% | 16.0% | 15.6% | -0.1% |
The market share for business programs rose substantially, growing every year from 2017 to 2020. This amounted to a net market share gain of 7.3%. By comparison, the market share for ESL/FSL and Applied and General Science programs fell consistently year-over-year. Their market share dropped a combined 10.2% between 2017 and 2020.
To get a better picture of the growth of business programs at Canadian institutions, let鈥檚 break down business program study permits a little further. The chart below shows the number of new study permits issued based on business program fields3 from 2017 to 2020:
Both program fields experienced steep declines due to the pandemic. But BMMR programs attracted nearly the same number of students in 2020 as they did in 2017, thanks to strong growth in 2018 and 2019. BMMR program enrollment dropped only 15.7% over the four year period, compared to a 74.5% decline across all programs.
Much of this growth was driven by the rapid strengthening of the Indian market. The number of study permits issued to Indian students for BMMR programs grew by 256% between 2017 and 2019. In fact, more study permits were issued for Indian students for BMMR programs in 2020 than in 2017 (+201). Other notable markets with higher 2020 enrollments than 2017 enrollments for BMMR programs include Iran (+178), the Philippines (+145), Morocco (+54), and Mexico (+47).
Most Popular Canadian Business Schools for International Students
Which schools were at the forefront of these business program enrollment gains? Let鈥檚 compare the 2019 and 2020 leading institutions. Many of these schools, and the business programs they offer, appeared in the top 20 college and university programs for 天美麻豆 students in 2020.
| Rank 2020 | Rank 2019 | School | # of Study Permits, 2020 |
# of Study Permits, 2019 |
|---|---|---|---|---|
| 1 (鈫�) | 5 | Lambton College | 930 | 1,972 |
| 2 (鈫�) | 7 | University Canada West | 888 | 1,778 |
| 3 (鈫�) | 8 | Northern College | 752 | 1,599 |
| 4 (鈫�) | 1 | Conestoga College | 690 | 2,827 |
| 5 (鈫�) | 2 | St. Clair College | 554 | 2,286 |
| 6 (鈫�) | 43 | CDI College | 527 | 396 |
| 7 (鈫�) | 53 | Canada College | 523 | 333 |
| 8 (鈫�) | 4 | Centennial College | 502 | 2,000 |
| 9 (鈫�) | 3 | Seneca College | 452 | 2,126 |
| 10 (鈫�) | 9 | Fanshawe College | 435 | 1,328 |
Despite the pandemic, many of the top 10 institutions persisted between 2019 and 2020.聽In particular, , University Canada West, and Northern College聽showed strong resiliency for their business programs. Despite a 74.5% in international student enrollment across Canada, these schools managed to maintain around 50% of their 2019 business program numbers.
International Students and the Global Startup Economy
While not all business students go on to be entrepreneurs, and many entrepreneurs don鈥檛 have business backgrounds, growing business programs point to a bright future for Canadian start-ups. That鈥檚 why many post-secondary institutions have developed start-up incubator and accelerator programs, such as at the University of Waterloo.
According to the , Canadian post-secondary institutions are home to some of the best start-up incubators.
The ranked within the top 5 university incubators globally.
McGill University, University of Toronto, and University of Alberta incubators also ranked in the top 20 globally. This strong incubator network helped Canada achieve the fourth-highest startup staying power4 ranking between 2001 and 2016, according to the OECD. The Canadian government has also provided strong entrepreneurial support through the , helping incubators and schools attract top talent.
Start-ups founded by international students have a huge impact on national economies. In 2018, 23% of all billion-dollar US start-ups had . These companies created nearly 30,000 jobs and were worth a combined US$96 billion. In the UK, brought in 拢1 billion in 2019, and 57% of these companies had international student founders. In Australia, 71% of Chinese-born start-up founders . It鈥檚 clear that international students around the world start new and innovative companies at home and abroad, just like 天美麻豆.
As data for 2021 begins to come in, I鈥檒l be watching to see if business programs continue their incredible growth. In the meantime, I鈥檒l be digging into more 2020 study program numbers in upcoming ApplyInsights. Stay tuned!
Published: February 16, 2021
Subscribe to ApplyInsights
Sign up for the latest insights on international education.
Co-Founder and Chief Marketing Officer (CMO)
Meti is driven by the belief that education is a right, not a privilege. He leads the International Recruitment, Partner Relations, and Marketing teams at 天美麻豆, working to make education accessible to people around the world. Meti has been instrumental in building partnerships with 1,500+ educational institutions across Canada, the United, the United Kingdom, and Australia. Working with over 5,000 international recruitment partners, 天美麻豆 has assisted over 150,000 students in their study abroad journey. for more access to ApplyInsights and key industry trends.
FOOTNOTES:
2. Includes Agriculture, Architecture, Flight Training, Law, Theology/Religion, Unspecified, and other programs.
3. As per the Field of Study classifications set forth by .
4. Organisation for Economic Cooperation and Development (OECD) . For the purpose of the working paper, staying power means the number of startups that were founded during the 2001 to 2016 period which were still in operation in 2016.
