At 天美麻豆, our mission to educate the world guides everything we do. We鈥檙e committed to providing students with the best possible study abroad application experience, from their first online search to the moment they step foot on campus. Since 2016, we鈥檝e helped more than 200,000 students from over 125 countries apply to programs at 1,500+ partner institutions in Canada, the United States, the United Kingdom, and Australia.
But throughout our journey, we haven鈥檛 just helped our students directly. We鈥檝e developed an industry-leading network of recruitment partners around the world who guide students through the application process. And we鈥檝e also provided our partner schools with industry data, research, and tools to help drive international recruitment and student diversity.
In today鈥檚 ApplyInsights, I鈥檒l be demonstrating how we help our partner schools recruit top students from around the world. I鈥檒l dig into 天美麻豆 student acceptance rates at some of our longest-standing partner schools, and I鈥檒l detail how we work with our recruitment partners to build a better experience for our students.
Key Insights at a Glance
- 天美麻豆 submits high-quality student applications, with more than 95% of students receiving Letters of Acceptance for many of 天美麻豆鈥檚 long-standing partner schools.
- 天美麻豆 students were 10 to 20 percentage points more likely to receive Canadian student visa1 approval than all post-secondary applicants over the past three years.
- 天美麻豆 recruitment partners are carefully vetted and provided with ongoing market training through our 天美麻豆 Counsellor Courses (ABCCs).
天美麻豆 Student Acceptance Rates
Throughout the student application process, we work with our recruitment partners to help students apply to programs and schools that align with their goals and dreams. By matching students to the right institution and program, we ensure that our partner schools receive high-quality applications from students who are excited about enrolling at their school. And we don鈥檛 work with only a select group of institutions. We cater to the specific needs of any school, and we鈥檙e particularly well equipped to handle institutions who can鈥檛 afford to establish their own global recruiting networks.
Case Study: Indian Students in 2021
As a case study, let鈥檚 take a look at Indian students who have applied through the 天美麻豆 Platform so far in 2021.2 After a slight pandemic-related decline in 2020, we鈥檝e seen a strong resurgence from the Indian market in 2021. In fact, we鈥檙e on track to help more than twice as many Indian students in 2021 as we did in 2020.
Within this group of Indian applicants in 2021, the majority have already received LOA decisions from our partner schools. Over half of these decisions came from a diverse group of 45 public and private colleges and universities in Canada and the UK. But what鈥檚 unique about these particular institutions? Each of these institutions received at least 50 applications from Indian students through 天美麻豆 in 2021. And for each and every one, over 95% of those Indian student applicants received a Letter of Acceptance.
Student Visa Approval Rates
These incredible acceptance rates validate the quality of our students and the strength of applications that our partner schools expect. But 天美麻豆 students don鈥檛 just experience high LOA acceptance rates. 天美麻豆 students are also more likely to receive an approved student visa.
And the good news doesn鈥檛 stop there. Through the first half of 2021, 天美麻豆 students applying to UK institutions were 5% more likely to receive an approved student visa than the all-applicant average. It鈥檚 clear that our focus on the end-to-end student application process and experience helps institutions attract strong student talent from every corner of the globe.
A Strong Network of Recruitment Partners
Our world-class network of over 7,500 recruitment partners help drive our high program application and student visa approval rates. We鈥檝e worked hard to establish a strong group of recruitment agents who can provide students with the best possible application experience. Our goal is to ensure every student has the support and resources they need when applying to study abroad.
That鈥檚 why we use a host of different data points to assess potential recruitment partners, and to date we have approved just 54% of recruitment partner applications. Further, to ensure our recruitment partners continuously meet the needs of our partner schools and students, we use a recruitment partner scoring system which monitors metrics such as response and conversion rates.
Giving Recruitment Partners the Tools to Succeed
We鈥檙e not satisfied with just finding the best recruitment partners we can. We also want to improve the skills of our recruitment teams so that they can better help students research and understand their study abroad options. We want to empower our partners to help prospective students understand which institution or destination is the right fit for them.
That鈥檚 why, over the past year, we鈥檝e developed and launched our 天美麻豆 Counsellor Course (ABCC) program. Our ABCC courses are multimedia e-Learning modules that educate users on region-specific information to help illuminate each facet of the study abroad experience. ABCC courses provide foundational professional training about the international education ecosystem, and they are designed to be accessible for everyone.
- Educational system hierarchies and pathways
- Up-to-date international student statistics and average tuition and living costs
- Local culture and history
- Breakdowns of education opportunities by province, state, or region
- Post-graduation work opportunities and visas
- Detailed, practical guides for student life in each destination country
- Admissions and visa process descriptions, timelines, and information
Since launching the 础叠颁颁鈥揅补苍补诲补 course in May 2021, we鈥檝e seen incredible support for all our ABCC courses. We’ve seen fantastic enrollment across our 础叠颁颁鈥揢碍, 础叠颁颁鈥揢厂, and recently launched 础叠颁颁鈥揂耻蝉迟谤补濒颈补 courses, with over 2,500 users registering for our courses and providing overwhelmingly positive feedback.
We鈥檙e working on new AI-driven tools to help our recruitment partners, such as a Canadian student visa calculator that will be available soon!
Enabling Global Recruitment
Every day, we鈥檙e working to develop new and innovative tools, courses, and support systems that help our students, recruitment partners, and partner schools thrive.
Over the past few years, we鈥檝e implemented artificial intelligence to help recruitment teams streamline their processes so they can spend more time engaging with and helping students. We鈥檝e also launched partnerships with RBC to provide GICs to students, Flywire to facilitate tuition payments, and Air Canada to discount flights. We are always looking to do more to help create an ecosystem where students are supported in multiple phases of their journey.
天美麻豆 offers access to a large network of trained and vetted recruitment partners, and we can help your institution reach the strongest students across a diverse set of markets. With our sophisticated applicant screening process, we can ensure superior applicant quality that will drive higher enrollment. Connect with us to find out how we can help your institution recruit top students from around the world.
Published: December 1, 2021
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Co-Founder and Chief Marketing Officer (CMO)
Meti is driven by the belief that education is a right, not a privilege. He leads the International Recruitment, Partner Relations, and Marketing teams at 天美麻豆, working to make education accessible to people around the world. Meti has been instrumental in building partnerships with 1,500+ educational institutions across Canada, the United States, the United Kingdom, and Australia. Working with over 7,500 international recruitment partners, 天美麻豆 has assisted more than 200,000 students in their study abroad journey. for more access to ApplyInsights and key industry trends.
FOOTNOTES:
1. The terms student visa and study permit are generally used interchangeably for Canadian international students. Rather than student visas, Canada provides accepted international students with study permits, which allow those students to enroll in classes at Canadian institutions. When a student is accepted for a study permit, they are also usually provided with a visitor visa, which allows that student to enter Canada for their studies. Canadian study permit data provided courtesy of , except where noted.
2. This includes all students who applied through 天美麻豆, including those who worked with a recruitment partner or third party. This data only includes students who have already received a decision from the institution that they applied to.
