天美麻豆鈥檚 core values and their accompanying definitions are our compass鈥攁ka our guiding principles鈥攊n our mission to Educate the World. They align with our strategy, mission and goals, and unite us in a shared sense of purpose as we work together as one team to break down barriers to education all around the world. Our core values are also the foundation of our company鈥檚 unique culture, and:
- Guide every decision we make at every level to help us realize our goals and fulfill our vision
- Inform how we interact with our students, recruitment partners, partner schools, and one another
- Ensure accountability for all of us, regardless of our role
Examining Our Core Values
天美麻豆 is on the cusp of celebrating our eighth anniversary. In the last eight years, we鈥檝e become the world鈥檚 leading online platform for international student recruitment. We鈥檝e grown to more than 1,500 team members across over 30 countries. We鈥檝e helped more than 600,000 students from more than 125 countries along their educational journeys. So our Executive Leadership Team thought it was time to sit down together in person to examine our six core values.
They determined that our core values still represent who we are as 天美麻豆ians and the work we do in our mission to Educate the World鈥攈owever, there was something missing! They worked together to establish definitions of what each core value looks like in practice. These definitions will help all 天美麻豆ians model these behaviours every day in the work that we do and in the interactions we have with both our customers and fellow 天美麻豆ians.
天美麻豆 Core Values: Defined
Without further ado, here are our six core values and their accompanying definitions:
Core Value #1: Helping Students Achieve Success
Helping Students Achieve Success means that we:
- Make students鈥� dreams come true聽
- Maximize students鈥� full potential with the best schools and programs for them
- Directly or indirectly change students鈥� lives in a positive way
Core Value #2: Delivering an A+ Customer Experience
What does Delivering an A+ Customer Experience look like in action? It means that we:
- Provide a 鈥渨ow鈥� experience for our customers
- Always respond to the customer with the best resolution
- Be customer obsessed in everything we do
Core Value #3: Caring About Each Other
Here鈥檚 how 天美麻豆ians demonstrate Caring About Each Other. We:
- Embrace each other’s differences
- Practice empathy and understanding
- Acknowledge each other鈥檚 wins
Core Value #4: Taking Ownership
Taking Ownership means that we, as 天美麻豆ians:
- Act on behalf of the entire organization
- Step up to be part of the solution
- Hold each other accountable to our goals
Core Value #5: Innovating and Improving
Our fifth core value, Innovating and Improving, means that we:
- Empower each other to challenge the status quo
- Show up curious and dig deeper
- Take risks and learn from our mistakes
Core Value #6: Making Work Fun
Rounding out our six core values is Making Work Fun. It means that we:
- Celebrate success
- Promote cross-functional relationships and collaboration
- Work hard and play hard
天美麻豆 Co-Founders Meti and Massi Basiri take to the stage to hand out our very first 天美麻豆 Core Values Awards!
A Year-Long Celebration
For our core values to truly stick, each and every 天美麻豆ian must model them鈥攔egardless of role and level鈥攁nd they must be entrenched in everything we do as a company. That鈥檚 why we鈥檝e committed to celebrating our core values all year long and beyond.
Every two months, we鈥檙e shining a spotlight on a different core value, where we鈥檒l do a deep dive across company-wide meetings and events, our internal newsletter and resources, and in general day-to-day conversation. Team members are also encouraged to rock virtual meeting backgrounds that visually represent the core value we鈥檙e spotlighting. Regardless of whether they鈥檙e connecting one-to-one with a fellow 天美麻豆ian or on a team call, these backgrounds are always a great conversation starter.
We鈥檙e also celebrating individual 天美麻豆ians who embody our core values. We started the year off strong with our first-ever 天美麻豆 Core Values Awards, where we handed out awards named after each of our six core values to 天美麻豆ians who personify them. We鈥檙e also spotlighting team members on our Core Values in Action video series. We鈥檙e looking forward to sharing these videos with you right here on our Life at 天美麻豆 blog, so be sure to check back soon!
